Case Studies:
Case Study: Particulars Planning
The Problem: Emily had reached a place in her business where she had some choices to make.
Case Study: Dolphin Feet
The Problem: Amanda Griffith, founder of Dolphin Feet called me one afternoon while I was at the grocery store. “I have it!” she bubbled… “THE Name for these things!!”
Case Study: Wildly Successful
This is a story about re-branding. Re-branding is often more challenging than building a
new brand from scratch.
Case Study: Wine 101
The Problem: Branding Wine 101 with Joe and Lori O’Keefe was no easy feat, but it sure was fun! We discussed wine, of course!
Recent Articles
Your Brand Precedes You
I think of branding as the message, while marketing/pr/advertising are the means of communicating it.
Branding: A Long Term Relationship
A brand done well elicits an emotion… hopefully a positive emotion like loyalty, love, happiness.
What “Brown” has done for us.
When I think about UPS’s rebranding, it occurs to me as brilliant and it has served them well, but it was not well-received at first.
Branding Haiku: What is it?
Branding – I want it!
How do I make it happen?
What is it really?
Almost everyone understands the effects of…
